With a population of 125 million and the world’s fourth-largest economy, Japan presents exceptional opportunities for international companies in 2025. The market demonstrates remarkable stability with GDP growth projected at 0.7%, driven by robust domestic demand and significant wage increases reaching 3.5% year-over-year. Japan’s consumers value quality and innovation, supported by deep household financial assets of approximately ¥2,000 trillion and strong R&D intensity exceeding 3% of GDP. Government initiatives supporting green and digital transformation, combined with substantial subsidies for innovation, create favorable conditions across key sectors. However, for non-Japanese companies, Japan’s unique business customs, consensus-driven decision making, intricate regulatory frameworks, and specialized distribution networks present significant barriers that require strategic navigation and cultural understanding.

KAIZEN Digital OÜ bridges this gap through specialized consulting services that combine international business acumen with authentic Japanese market expertise. Founded by Japanese professionals with proven experience supporting global brands like Swarovski, Workday, Semrush, and Thomson Reuters, we deliver strategic market analysis…